Instantly recognizable as Sears' in house brand, Kenmore began as a washing machine in 1927. With most homes wired for electricity by the close of the decade, Kenmore decided to expand their appliance offerings and that included vacuums. In 1932, Kenmore introduced their vacuum cleaner with a full money back guarantee. The primary focus of the ads at that time pointed out that consumers could spend less money on a Kenmore vacuum but still get reliable quality.